How did the Finnish clothing brand Blaa begin?
Blaa – designed to be worn
Blaa was born from a desire to create responsible clothing that inspires children to explore their imagination. With the same values at heart, the collection later expanded to include women’s wear – to make everyday life feel just a little more beautiful.
For over a decade, Blaa has offered responsibly made, Finland-designed clothing for both children and adults. From the very beginning, founder Minna Linna set out with an ambitious goal: to make the world a slightly better place, one garment at a time, by reducing overconsumption and disposable fashion. The journey toward more responsible fashion, however, has not been a straight path.
Before Blaa, Minna founded a children’s clothing store called Ballot, which brought together responsibly made products and pre-loved treasures. She spent evenings and weekends going from home to home buying second-hand clothing, while working other jobs during the day to support the business. Despite her determination and strong vision, growing Ballot proved challenging, and the business never became profitable. Still, the dream of making a more responsible wardrobe accessible to everyone remained alive.
While working closely with clothing, Minna began to dream of designing her own collection – responsibly made and thoughtfully created. Encouraged by the warm response to her ideas, she decided to take a new direction. Combining her passion for design, her background in graphic design, and her desire to bring more joy and responsibility into everyday life, Blaa was born. Although the business evolved, its core values – sustainability, ethics, playfulness, and quality – only grew stronger.
A brand built on joy, quality, and practicality
Founded in 2012, Blaa combines playful colors, charming prints, and high-quality, easy-care materials. The brand’s distinctive animal prints quickly became a favorite among children, while parents fell in love with the practicality of the garments. Soon, there was a growing wish for the same quality and comfort in adult clothing.
That wish became reality: just two years after launching the first children’s collection, Blaa introduced its women’s line – combining easy care, ethical production, and high quality with timeless style.
Over the years, Blaa has grown and evolved, but its original values have remained at the core. Thanks to the online store, Blaa products are easily accessible across Finland and beyond. From the beginning, the mission has been to simplify everyday life and offer more responsible choices – and accessibility is a key part of that promise.
A sense of everyday joy and a hint of playfulness guide the entire team’s work. Design continues to be inspired by humor in daily life and a desire to create clothes that people truly want to wear – again and again.
Designed to be worn every day
Usability and practicality are at the heart of Blaa’s design philosophy. These are clothes made to become everyday favorites – worn, washed, and worn again.
They are the pieces you reach for when you don’t want to spend time deciding what to wear, but still want to feel comfortable, confident, and well-dressed. Thanks to their comfort and ease, Blaa garments fit seamlessly into daily life – whether you're heading to work, hobbies, or simply going about your day.
Designed to be worn for years
Thoughtful design, carefully considered details, and flexible materials allow Blaa children’s clothing to grow with the child, often for years. High-quality materials ensure that once a garment is outgrown, it can be passed on to siblings, friends, or resold.
For adults, the timeless and effortless style ensures that each piece remains relevant beyond seasons – a long-lasting companion in your everyday wardrobe.
Designed to be worn with peace of mind
Blaa garments are feel-good products in every sense. The colors and prints bring joy, but just as importantly, the products and production reflect the brand’s values.
Every Blaa garment is made ethically, respecting both people and the environment. The company’s responsibility report provides detailed insight into production, certifications, and ongoing goals.
With Blaa, you can wear your clothes with confidence and peace of mind.
Welcome to the world of Blaa.
